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Alexa Bleecker

Performance Marketing Manager for Application Security, IBM

Alexa Bleecker manages digital campaigns for the performance marketing team at IBM where she is responsible for designing and executing multi-touch digital activities for application security. She began her career in marketing and sales operations at Trusteer, a cyber-security startup based in Tel Aviv. When Trusteer was acquired by IBM Security, Alexa was the marketing operations lead, driving, analyzing and reporting on web traffic and online activities. She graduated from Boston University with a bachelor's degree in Business Administration and a concentration in Entrepreneurship.

Written By Alexa Bleecker

Seven Ways to Optimize Your Application Security Testing Program

Organizations often neglect to perform adequate application security testing due to concerns about timing, budget, expertise and resource constraints.