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Cassy Lalan

External Relations

Cassy Lalan manages communications campaigns for IBM Security, working closely with product and research teams to create interesting stories for media and other external audiences. She’s particularly focused on driving IBM thought leadership around issues and trends such as the cybersecurity talent gap and the intersection of AI and security. Cassy has worked in cybersecurity since 2010, and has helped drive numerous campaigns which have received awards including Stevie Award for Workforce Development & Learning, PR World Award for Technology Campaign of the Year, and SABRE Award for Events & Sponsorship. In her free time Cassy enjoys international travel and has visited more than 20 countries and several wonders of the world such as Machu Picchu, the Taj Mahal and the Colosseum.

Written By Cassy Lalan

Beyond the Password Era: Changing Consumer Habits Signal the End Is Near

A recent IBM Security study found that consumers, especially millennials, are beginning to embrace alternatives to password protection, such as biometric authentication.