Jimmy Tsang

Jimmy believes in a client-centric approach to product marketing. He is leading the development of IBM Security’s strategy and go-to-market to evolve how we can engage in better customer conversations – away from offering-centric marketing to solutions marketing, focused on client pain points and challenges. He was the product marketing leader for IBM MaaS360 and was instrumental in the transition of the MaaS360 positioning to IBM Security. Jimmy spearheaded the evolution of MaaS360 messaging from mobile device management (MDM) and enterprise mobility management (EMM) to Unified Endpoint Management (UEM) for a single platform enabled with Watson to secure smartphones, tablets and laptops. Jimmy has more than a decade of experience in Enterprise Software and Mobile Technology. Jimmy has held various marketing, product and operations positions at Nokia, NAVTEQ, RealNetworks, Pfizer and Procter & Gamble. He holds an MBA from Harvard Business School and a BS degree in Chemical Engineering from Yale University.