Mari Carmen Ribes Espinosa
Security Business Marketing Leader, UK and Ireland
MariCarmen is responsible for the Marketing strategy and delivery of IBM’s Security business in UK and Ireland, including brand, reputation and sales pipeline development; leading an international team with expertise across all aspects of go-to-market strategy and execution, including portfolio marketing, campaign management, digital & events, social, marketing communications and external relations. Her key achievement is having driven IBM Security to a leadership position in terms of awareness and business results, with a team who runs in Agile methodology.
With a legal background, MariCarmen joined IBM in 2000 working in Government Programs IBM Spain & Portugal; developed a multi-disciplinar career including Sales, Channel and 14 years of Marketing experience.