6 Posts

Valerie Bradford

Product Marketing Manager

    Valerie Bradford is an IBM Security product marketing professional with over ten years of experience. Her career has focused on security technology, fraud prevention, and authentication. Valerie holds a BBA in Marketing and Finance from Emory University.

    Written By Valerie Bradford

    Digital Identity Trust: A New Way to Authenticate

    When building digital identity trust, security teams have historically struggled to find a balance between security and customer convenience. But what if they could have both?

    How to Deliver Frictionless Digital Trust With Pinpoint Accuracy

    Companies that lack the resources to establish digital trust seamlessly, via a frictionless online experience, risk incurring high abandonment rates and low net promoter scores (NPS).

    Financial Malware Trends and Predictions: Organized Cybercrime Continues to Rise

    As security tools improve, malicious actors are increasingly operating as organized cybergangs and less sophisticated actors are falling behind, according to X-Force analysis of malware trends.

    Bringing Digital Transformation to Insurance

    Insurance providers can build trust — and win over crucial market segments — by embracing digital transformation.

    Why Device ID May Not Be Enough to Stop Fraud

    To defeat increasingly sophisticated fraudsters, security teams should pair their fraud detection tools with a device ID spoofing mechanism that automatically adapts to new threats.

    New Year, New Account Fraud: Identity Theft May Be Holding Back Your Customer Experience Resolutions

    Financial institutions looking to improve the customer experience in 2018 should implement multilayered security solutions to crack down on identity theft and detect new account fraud.