Data Security And Privacy Are Critical Business Imperatives in the Data Economy

Hardly a week goes by without headlines about a breach of customer data. Less frequent, but just as alarming, are the publically reported examples and allegations of intellectual property theft. Data security and privacy – and by extension, brand reputation – is front and center today, and will quickly become a business differentiator for tomorrow. The question remains: how will organizations respond?

IBM commissioned Forrester Consulting to evaluate data security decision-making by security buyers and influencers, and what it means to engage in proactive data security and privacy efforts in order to address threats today and in the future. From this new 2014 study, Forrester developed a hypothesis that tested the assertion that enterprises today have many more stakeholders involved in data control, data governance, security, and privacy – however, despite this involvement, organizations approach data security in a very reactive fashion, and often do not have a clear understanding about the value of their data.

Read the Forrester Consulting report on Data Security and privacy