How Organizations Can Rebound From March Madness Mobile Misuse

If you notice uncharacteristically low activity and noise levels throughout the office this week, don’t worry. You haven’t mistakenly come into work on a weekend or a surprise holiday — it’s time for March Madness!

The NCAA men’s basketball tournament, one of the most watched and bet-on sporting events of the year, is about to tip off, and enterprise productivity is about to get rejected, with an estimated $1.9 billion lost this year. Due to a partnership between CBS Sports, Turner Sports and the NCAA providing unprecedented levels of access — including the availability of all 67 games online — even more employees than ever (nearly 100 million) are expected to be distracted by March Madness this year.

While the distractions and the significant bandwidth strains associated with following March Madness can damage organizations, there is another more dangerous issue lurking in the crowd that organizations with bring-your-own-device (BYOD) policies and enterprise IT should be particularly wary about: mobile security threats.

Mobile Devices and Malicious Activity During March Madness

A post-event study with IT managers around last year’s March Madness revealed that employees’ personal mobile devices were key players in following the tournament at work. Although there are official ways to securely follow the action, the likelihood that all employees will always use these is low.

Many employees who seek out free, alternative sources to watch the tournament may unknowingly turn to malicious websites and apps on their smartphones and tablets. Malware, phishing and other malicious attacks thrive during popular online events such as the World Cup and March Madness, and a slipup by one employee whose mobile device is connected to corporate data could wreak havoc on an entire organization.

Dangers of a Hard-Line Approach

One way organizations may look to combat the potential issues at hand is by completely banning and blocking anything related to March Madness in the office. While it seems straightforward, this hard-line approach is actually not recommended. Experts point out that it could have a dramatic effect on a company’s bottom line, with disengaged employees lowering the quality and quantity of work output and potentially increasing turnover.

Protecting the Enterprise From Malware Madness

With banishing March Madness from your organization off the table, there are two ways to avoid seeing your enterprise upset by mobile security threats: mobile threat management and user education.

If your organization supports BYOD, it is incredibly important to have an enterprise mobility management solution in place with mobile threat management (MTM) capabilities. MTM can stop mobile threats in your enterprise by detecting, blocking and managing mobile malware and addressing and remediating the concerns before they affect your organization. Having the ability to proactively manage mobile threats in real time is vital to help reduce the risk of sensitive corporate and personal data leaks from malicious March Madness-related cyberattacks.

User education is another effective defense that is absolutely vital at this juncture. IT can use this time to educate employees on the personal and corporate dangers of malware and phishing attacks targeting users seeking March Madness content on mobile devices and how to avoid them. Ignoring unfamiliar links, avoiding unofficial streams and downloading only official apps for the NCAA tournament will go a long way toward curtailing the myriad mobile security risks that could arise.

IT can also take this opportunity to remind employees of the organization’s established BYOD policy for personal mobile device use in the office and what they should do to stay compliant and continue to have secure access to the corporate resources they need to get their jobs done.

A strong combination of MTM and user education can be the difference between watching the upsets take place on the court and experiencing them in the enterprise.

Image Source: Flickr

Kevin Olivieri

Online Community and Social Media Manager

Kevin is the Online Community and Social Media Manager at Fiberlink, an IBM Company. He currently manages and writes...