The Truth I Learned While Online Shopping for Christmas
My favorite childhood memories revolve around the excitement of opening gifts around the Christmas tree. This year, for the first time, I decided to save time, take advantage of good deals and explore the online shopping frenzy that has taken the world by storm.
The Problem With Online Shopping
With the increase of fraudulent app developers, it has become important to ensure you are not setting yourself up for fraud when you embark on an online shopping adventure. Global data management company Apsalar placed Hong Kong at the top of its “App Install and Transaction Fraud Index,” followed closely by India and Indonesia to round out the all-Asia-Pacific top three.
The study found that global click-to-install fraud rate was 2.57, eMarketer reported. That means for every click that led to a legitimate installation, there were 2.57 fraudulent ones.
Five Tips For Downloading Apps Safely
As scary as it sounds, there are a few things that you and I can do to ensure we do not fall prey to these malicious attacks while crossing off items on our online shopping wish lists. My foray into the world of online shopping certainly left me with a few valuable lessons. Here are five things I learned to keep in mind when searching for the right retail app to download:
1. Make Sure It’s Legitimate
This is your first line of defense. If an app’s legitimacy is even remotely in question, go directly to the retailer’s website to see if it promotes the app. If the retailer does have an app, the official site will direct you to the correct download source.
2. Read Reviews — Lots of Them
Read reviews to get an idea of the app’s pros and cons before you download it. It is always better if you are not the first user — the more informative reviews you can read, the better. Vague reviews raise a definite red flag.
3. Be a Grammar Snob
Be wary of apps that have typos and grammatical errors. This can be a sign that an app was created by an amateur developer, perhaps even a malicious actor. Duplicate apps crop up with minute errors that can be easily missed. A cybercriminal could then use this fraudulent app to steal your valuable data, such as personal details, photos and account credentials.
4. Check App Permissions
It’s important to check permissions and be aware of what information the app is accessing. Scrutinize programs that ask for access to the internet, SD card data or GPS location. It’s important to use common sense when you grant permission to determine which apps need to access your personal information (PI) to do their jobs and which ones do not.
5. Don’t Take the Bait
Beware of apps that make huge claims. Many promise enormous shopping discounts, while others boast of monetary benefits just for downloading them. Such claims are questionable and should make you think twice. Ensure that you check the retailer’s website before downloading apps that offer deals that are too good to be true.
Ideally, the above measures would help eradicate fraud. In reality, that is not the case. The real key is raising awareness, being alert and reporting fraud as soon as you see it.