2018 is now in full swing and, as in every new year, we all hold out hope that it will be better than the last. While it is unlikely that cyberattacks will abate just because we’ve moved our calendars forward, what we can seek to improve in 2018 is the way we respond when incidents do strike.
In this podcast, IBM X-Force Exchange public information officer and frequent host Mitch Mayne talks with Loren Dealy Mahler, president and founder of Dealy Mahler Strategies, about the one thing that always seems to go wrong during a data breach: communications. Even with the smartest people, the greatest resources and the best laid plans, a lack of effective communications can easily make a bad situation worse.
Combining their many years of crisis communications experience, Mitch and Loren compile a list of five New Year’s resolutions that C-level executives should embrace to improve their incident response strategies in 2018. Listen now to learn:
- Why communications and PR strategy must be included in any incident response plan;
- The value of a stakeholder analysis;
- Why creating a plan without practicing it and adding injections is not enough;
- How communication during a cyber event differs from a more traditional PR crisis such as a hurricane; and
- Much, much more.